Apple has always maintained its position as the ruler in the producers of the finest technologies. From iPod MP3 players to the latest iPad, it has shown its competitors that it’s not going down, now or never. The Apple computers have always reigned in the minds and hearts of the consumers and so it has always stayed on top. The competitors of Apple computers have always been at its heels and have done a lot to create a name for them. But still, why does Apple come out with flying colors every time.
Reason behind Apple’s reign
Apple’s intent had always been to keep its target moving and that keeps the competition going. The competitors are always hitting on moving targets which are just shadows and Apple itself controls the competition by creating those targets. The competitors have greatly improved their battery life, the look of the devices and have also created lowered power devices too. But still consumers show greater interest toward the technology created by Apple. Why it so?
The reason behind it is very simple. Apple computers are masters of the gadget world and they understand the technology more than anyone can. The art of being innovative is something that Apple has mastered in. It knows what can make the consumers happy, disappointed and which devices and technologies are hard and easy to understand.To sum it all, Apple produces such technology that is user-friendly and can easily be understood. Consumers not only use the products for their use, but they also share a lot of feelings with them. That makes them become a part of the products.
The competitors copy whatever comes their way which makes the gadget market look smaller. If the other technology stalwarts started thinking as they are and create something on their own, they may become huge too. When a device comes to the market, the competitors set their eyes on the details underlying the device and not the thought that it reflects. If the competitors took the idea from the device and used their own thoughts, they can come up with better devices. This thing makes only one of the technology producer rule and others just follow its footsteps.
This is taken a slow pace in the technology market and the consumers even get the idea which is the best. This proves that the technology market will be a bit slow in 2011 as there is a dearth of new technologies. You as consumers can think the best and only you can decide which one is more suitable to you.
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